Strategic Leaders

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The Washington Companies chose high potential employees to participate in a program that helped them become better strategic leaders within the company. The design is meant to give a higher end, luxury feel. I created the brand and creative directed my team for some of the items included with this event. Photography: Gordon Terpe

ROLE

Brand design, creative direction

CREATED

Fall 2018 - Summer 2019

Invite

The invite booklet was mailed in a transparent envelope. It included what the program was about and when and where it was going to take place.

Envelope
Envelope

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Cover
Cover

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Page4
Page4

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Envelope
Envelope

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Welcome Box

The welcome box included a welcome letter, branded Eddie Bauer jacket, wooden gift box that included a trinket from each of the three cities they were going to visit, a Moleskine smart writing kit, and a book they were to read with a custom bookmark. I had a hand it selecting the gifts.

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IMG_1212e_boxext

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IMG_1216e_boxint
IMG_1216e_boxint

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IMG_1239e_bookmark
IMG_1239e_bookmark

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IMG_1212e_boxext

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Amenity Baskets

The amenity baskets were put in every attendees hotel room for when they arrived in the city for that section of the program. Each basket included a postcard with information about the city they were visiting, snacks from the city they were visiting, and a custom Strategic Leaders logo cookie.

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Butte.jpg
Vancouver.jpg
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