Pet Honesty
Rebrand, Packaging, Brand Story & Voice
Pet Honesty was just a startup when I first joined. Their focus was on promotions and conversion. Since then, they have hired an amazing team to help build out the company as a brand that consumers can love. That included a new logo, packaging, graphic assets, brand story, and brand voice. I played a part in every aspect of building this new brand, as creative and content lead. For design philosophy and the brand story/voice, please see the brand book.
ROLE
Design & Creative Director
CREATED
2022
TEAM
Francesca Ruggiero, Designer
Maria Manta, Designer
Jordan Baker, Designer
Hilka Riba, Designer
Old Logo

New Logo

Some First Drafts



Packaging (Click to enlarge)






Some First Drafts (Click to enlarge)






Graphic Assets (Click to enlarge)
We are just starting to experiment with how the rest of the assets show up in our brand. The website is currently getting updated (the current is bad, so don't even look!)
ROLE
Design & Art Direction
CREATED
2022






