Pet Honesty is a pet supplement brand with the mission to elevate pet vitality for more joyful moments together. The product introduces vitality back to their pets, who the consumer often see's as part of their family, despite 4 legs. This visual brand identity I led was designed to give a sense of grided orderliness that a purposeful pet parent would appreciate, while still eliciting a sense of a premium brand you can trust with your pet's health. The warmer colors, illustrations, and tone of voice were meant to show the brand as the well-informed ally and show the brand story as something every pet parent can relate to: honest moments with their pet.