[Creative Director / Lead Designer]
Pet Honesty is a pet supplement brand dedicated to enhancing pet vitality for more joyful moments together. The visual identity I developed balances a structured, grid-like orderliness—appealing to purposeful pet parents—with a premium, trustworthy feel. Warm colors, playful illustrations, and a relatable tone position the brand as a knowledgeable ally, celebrating the honest moments shared with beloved four-legged family members.
Packaging Exploration
Every part of the packaging for Pet Honesty was tested for digital (amazon and DTC) and shelf success (Petco launch) before being finalized. We tested for hierarchy of information, color, photo preference, and logo placement.
Top of Funnel Ads
We did all of the videos internally - ideation, script, casting, and art direction. We had a very small budget to work with a videographer and get the videos edited.
Paid Media
We did all of our paid media in house. We often recorded our own dogs and cats, and often used our own faces and voices. We iterated bi-weekly on all creative based on winning ads.
