Pet Honesty

Rebrand, Packaging, Brand Story & Voice

Pet Honesty was just a startup when I first joined. Their focus was on promotions and conversion. Since then, they have hired an amazing team to help build out the company as a brand that consumers can love. That included a new logo, packaging, graphic assets, brand story, and brand voice. I played a part in every aspect of building this new brand, as creative and content lead. For design philosophy and the brand story/voice, please see the brand book.

ROLE

Design & Creative Director

CREATED

2022

TEAM

Francesca Ruggiero, Designer

Maria Manta, Designer

Jordan Baker, Designer

Hilka Riba, Designer

Old Logo

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New Logo

2022_PetHonesty_Logo-Black.png

Some First Drafts

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Logos-04.png
Logos-01.png

Packaging (Click to enlarge)

JarMockup_Multivitamin_15in1_Salmon_MS.png
JarMockup_AllergySupport_PB.png
JarMockup_Scootstopper.png
JarMockup_SkinHealthOmega.png
JarMockup_HipJoint_Chicken.png
JarMockup_HempCalming_MS_Duck.png

Some First Drafts (Click to enlarge)

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PH_Option2d-01.png
PH_Option3b-01.png
PH_Option3b-AS.png
PH_Option1-03.png

Graphic Assets (Click to enlarge)

We are just starting to experiment with how the rest of the assets show up in our brand. The website is currently getting updated (the current is bad, so don't even look!)

ROLE

Design & Art Direction

CREATED

2022

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